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Mutual Recognition System (Concerning Max Factor)

Mutual Recognition System (Concerning Max Factor)

Image courtesy Maryam Monalisa Gharavi

Image courtesy Maryam Monalisa Gharavi

Events - Live

Mutual Recognition System (Concerning Max Factor)

Performance by Maryam Monalisa Gharavi

13 Jan 2018

Mutual Recognition System (Concerning Max Factor) is a live durational performance that speaks to Max Factor’s cosmetics experiment in 1930 with a new lipstick invention called Tru-Colors.
 
Max Factor Jr. hired female workers at his New York manufacturing plant to test the indelibility of his new red through repetitive mouth-to-mouth kissing. When the workers went on mass strike and walked off the job, Factor created a “kissing machine” to automate his experiments. 
 
Mutual Recognition System is a live durational performance that enacts this historical paradox: robotic human labour emptied of its affective nature, and consequent anthropomorphising machine-automation that takes on the ‘soft’ labour of the human kiss. 
 
 
10am-6pm
Free. Drop in
This performance will take place in the building throughout the day
 
 
Maryam Monalisa Gharavi is a visual artist, poet, and theorist whose work explores the interplay between aesthetic and political valences in the public domain. Previous exhibitions, screenings, residencies, expanded publication, and lectures include Townhouse Gallery of Contemporary Art, Museum of Fine Arts Boston, Art Dubai, The New Museum, Pacific Film Archive, Triple Canopy, Experimental Media and Performing Arts Center, Women and Performance, The White Review, The New Inquiry, Darat al Funun, Delfina Foundation, Serpentine Cinema, among others. Book publications include a translation of Waly Salomão’s Algaravias: Echo Chamber (nominated for a 2017 PEN Award for Poetry in Translation), the poetry volume The Distancing Effect, and the drawing/text artist publication Apparent Horizon 2 (Bonington Gallery). She holds a Ph.D. in Comparative Literature and Film and Visual Studies from Harvard University and an M.F.A. in Film/Video from Milton Avery Graduate School of the Arts at Bard College. She is currently an artist-in-residence at Wysing Arts Centre.

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